VISION

To be the best provider of customer-centric Shari'ah compliant services and products in Pakistan. To help our customers to succeed financially and to promote economic and social progress in Pakistan through innovative Shari'ah compliant products. Our aim is to first create wealth and then help our clients to manage it. .

MISSION

To serve as a trusted provider of Islamic financial products and services, by focusing on the following key objectives, attracting, training and retaining staff, those are best able to accomplish our mission.

Creating a Riba Free, rewarding, challenging, supporting and trusting work environment. Developing a core competence in diversified and innovative products to meet the growing demand of business community for Shari’ah compliant competitive products and services.

Pro-actively growing and developing mutually beneficial and profitable long-term customer relationships and creating confidence on Shari'ah compliant products through best banking practices. - Investing our time, talents and resources in the social progress of the Ummah and establishing banking services in areas – urban and rural – which are so far not covered, without forsaking the profitability of the institution. Supporting and maintaining a sustainable growth for clients, shareholders, employees, Ummah and the country and meeting our financial goals and measuring our success against the best performing Islamic and conventional banks in the Pakistan. .